Ronald Swenson Founder of SXSW Festival Speaks

Roland Swenson 4-30-2013

South By Southwest (SXSW) festival kicks off this Friday March 7th and goes on til March 16th. Here is a short documentary profiling the the founder of SXSW Ronald Swenson and the development of the festival, from a Dailymotion series called “That Was Me”.


In the sea of conservative red state Texas, the city of Austin (where SXSW is hosted) stands out as a liberal, and progressive beacon. Ronald Swenson, SXSW staff, artists, and event collaborators hosting SXSW in Austin adds to the city’s “Keep Austin Weird!” motto. SXSW started off as a small local event but grew into a huge nationwide pop cultural¬†phenomenon (with corporate sponsors), that now rides the balancing act on the tightrope of underground vs. mainstream (to some early supporters dislike). Hate it or love it, SXSW has a little something for everyone from music, film, art, tech, and more.

For more info on the festival’s events go to the¬†SXSW site

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